30-Day Book Publicity Program

Our 30-day book publicity program is a laser-targeted kick-off to your book's release.  While our 60-day book publicity program contains a full month of pre-release publicity and then a full month of post-release buzz and follow up, the 30-day book publicity program is concentrated mainly online and mostly after your book is released.

In addition to building a buzz for your book and getting potential book buyers to your book's website, this 30-day campaign establishes a solid network of incoming links to your book's website that will help it rank higher with search engines, and will continue to bring interested readers to your book's site long after the publicity campaign has ended.

Combining traditional PR methods and product brand management with cutting-edge online marketing techniques, our book publicists will work with you to create effective book publicity campaigns.  After all, your book is a product and should be marketed accordingly. 

We target the right media venues and audiences to guarantee that your book gets the attention it deserves.

Cost:  $2,999

Includes:

  • A detailed public relations plan customized for your book, its target audience and objectives.
  • Creation and distribution of tools for organic marketing and new media, including: a podcast, e-book (cover art and chapter or full e-book for some reviewers), and links for materials provided for free download from your website.
  • A professionally designed comprehensive press kit, including: press release, pitch letters created specifically for review and broadcast, and supplementary materials.
  • A comprehensive list of 75 media contacts chosen specifically for your book and goals, including: national and important regional print, television, radio and online sources.
  • Expert pitches of your book to each appropriate contact, scheduling interviews, and handling continuous follow-up throughout the campaign (some media will only review books before they are released).
  • Solicitation of qualified book reviewers, bloggers, and website operators for reviews and coverage utilizing a pitch letter and/or email, press release and follow-up with each of 75 appropriate contacts. 
  • Follow-up on advanced reader review solicitations.
  • Creation of an online press kit for on-demand requests that includes biography, reviews, press release and sell sheet held as a link on your site.
  • Creation of an SEO author profile for appropriate social networking site (Linkedin ®, Facebook®, MySpace®, etc.) and establishing presence in groups and with individuals on the site consistent with book’s audience and topic.
  • Creation of 20 high-value internet links to your website by contributing content on qualified internet sites to both publicize book and organically grow publicity.
  • Distribution of e-books for reviews, sales and publicity with 20 non-traditional outlets including professors, book clubs, schools, experts and independent retailers.
  • Creation and distribution of a Search Engine Optimized press release which is posted on Google News, Yahoo News, and sent to specific media and other contacts through PRweb.com.
  • GUARANTEED mentions/reviews in 10 high-ranking blogs.
  • Four weekly updates and collaboration with publicist.
  • Marketing tools for continued publicity.

For more information about our book publicity campaign, contact pr@millcitypress.net and a representative will get back to you. 

Note:  This service is only available to authors in our Bookstore & Library Distribution Program.