60-Day Book Publicity Program

Our 60-day book publicity program is a laser-targeted kick-off to your book's release. While our 90-day book publicity program contains a full month and a half of pre-release publicity and then a full month and a half of post-release buzz and follow up, the 60-day book publicity program is concentrated mainly online and mostly after your book is released.

In addition to building a buzz for your book and getting potential book buyers to your book's website, this 60-day campaign establishes a solid network of incoming links to your book's website that will help it rank higher with search engines, and will continue to bring interested readers to your book's site long after the publicity campaign has ended.

Combining traditional PR methods with cutting-edge online marketing techniques, our book publicist will work with you to create effective book publicity campaigns. After all, your book is a product and should be marketed accordingly.

We target the right media venues and audiences to guarantee that your book gets the attention it deserves.

Cost: $2,999

Includes:

  • A detailed public relations plan customized for your book, its target audience and objectives with emphasis in online presence.
  • Creation of an e-book (cover art and chapter or full e-book for some reviewers), and links to excerpts provided for free download from your website.
  • A professionally designed comprehensive press kit, including: press release, biography, sell sheet, pitch letters created specifically for review and broadcast, and supplementary materials.
  • A page on your website where members of the media may download pdf versions of all of your press kit materials. Media members are then able to contact your publicist directly with promotional opportunities.
  • A comprehensive list of 75 online media contacts chosen specifically for your book and goals.
  • Expert pitches of your book to all of the 75 contacts, scheduling interviews, and handling continuous follow-up throughout the campaign (some media will only review books before they are released). Expert pitches are only available to our Langdon Street and Bascom Hill imprint authors.
  • Solicitation of qualified bloggers and website operators, and online magazines who do book reviews. Your publicist will solicit coverage utilizing a pitch letter and/or email, press release and will follow-up with appropriate contacts.
  • Follow-up on advanced reader review solicitations. This is only applicable if you have enrolled in the advanced reader review program.
  • Creation of a Facebook® author profile or Facebook® book fan page which will then be used to establish presence in groups and with individuals on the site consistent with book’s audience and topic.
  • Creation of 20 high-value internet links to your website by contributing content on qualified internet sites to both publicize book and organically grow publicity.
  • Distribution of a Search Engine Optimized press release which is posted to Associated Press, Google News, Yahoo News, Billboard.com, blueHost, BusinessWire, iFOCOS, Pheedo, LexisNexis, and Topix.net
  • Four weekly updates and collaboration with publicist.
  • Marketing tools for continued publicity including the creation of a Twitter account and tutorial on how to effectively use Twitter to market your book.
  • NOTE: Other special promotional projects may be incldued in the campaign on a case to case basis. For example, we did a promo where for one month the proceeds from the sale of an author's books went to a scholarship to help send kids with cystic fibrosis to summer camp.

For more information about our book publicity campaign, contact emily@millcitypress.net

Note: This service is only available to authors in our Bookstore & Library Distribution Program.