Laser-Targeted Book Marketing  = Effective Book Promotion

Book marketing and promotion for self-published books can be challenging.  To be both successful and cost-effective, a book marketing campaign needs to be laser focused.

Our book promotion services are both affordable and innovative.  Every book marketing service is strategically tailored for each author in order to maximize each author´s marketing dollars.  We believe that every dollar you spend on book promotion should be specifically targeted to potential readers who have already expressed interest in the topic of your book.

The book marketing services outlined below harness the power of the internet and traditional methods, representing the best, most cost-effective ways to get your book in front of the people that matter: booksellers and readers. (Click on the bold titles below for more information on each service).

Online Book Marketing Programs

Website Exposure Program:  This program is great way to jumpstart traffic to your book´s website with 10,000 guaranteed visitors and write-ups in 10 popular blogs whose audiences are potential readers of your book.

Submission to 70+ Search Engines and Website Analytics: We manually submit your website to all major search engines and 50+ specialized online directories, including those that exclusively cover arts, literature and publishing.  You then receive a custom report showing all search engines and directories to which your website was submitted. We also set up website analytics on your author site, allowing you to track your site's traffic.

Online Ad Campaigns: Our E-commerce experts will design ad campaigns with the top search engines (Google, MSN and Yahoo) to precisely target people who are already searching for topics related to your book.

Search Engine Optimized Website:  We will create an optimized, 20- to 30- page website that will focus on the high-impact themes of your book and specific keyword terms that potential readers of your book are searching , thus driving qualified traffic to your book´s website. This website includes complete website order fulfillment services.

30-Day Viral Marketing and Publicity Campaign: Our publicist will create a campaign using the most cutting-edge viral marketing techniques designed to promote your book. We establish links to your website to increase traffic, target specific media outlets to create opportunities for media promotion, and more. **

Traditional Book Publicity Programs

Advance Reader's Edition Program: We hand-pick a list of media outlets to send advance reading copies of your book in order to generate a pre-release buzz and garner reviews.**

BookSense Promotion to Independent Bookstores: To generate bookstore orders, we will submit and manage sending copies of your book to up to 50 independent booksellers around the country that have indicated an interest in your book. *

Complete Book Publicity Campaign (Traditional and Online): Your personal book publicist creates a customized book publicity campaign, targeting the right media venues.  The campaign uses the best elements of traditional PR and online marketing, all tailored to your book's needs. **

Book Publicity Setup: Get a customized book publicity campaign, complete with professionally drafted press releases and 100 media contacts who cover books like yours.

Press Kit:  To assist in the promotion of your book, we will create all of the materials required of a professional press kit and send them to you in both printed and electronic form.

 Additional Book Marketing Services

Website Order Fulfillment:  Our sophisticated book order fulfillment system manages all sales, follows up with book buyers, reports on your profits and more.

Back Cover Sales Copy and Blurb: Your back cover copy must be tantalizing to interest readers and those in the book trade.  Our back cover sales copy is written by a publishing veteran who has written copy for scores of successfully published books.   

----------

* Services only available for professionally edited books.

**Services only available for books published under the Bascom Hill, Langdon Street Press, Seraphina Press or Jabberwocky Books imprints.

 

 

Click here for a complete, downloadable list of all marketing services, links, and pricing