Affordable Book Publicity With Maximum Impact

What you get:

Cost: $999

• A professional reading of your entire manuscript to determine the best publicity-related position for your book
• A professionally-drafted and stylized AP-style press release.
• A pitch letter to compliment the press release and press kit for use when requesting an interview or review coverage
• Contact information for 100 targeted media outlets with formatted mailing labels, specifically chosen for your book and including:  print, online media, television and radio.
• Also, when you order this service from us, you receive a custom designed "sell sheet". Click here to see a sample. 

Many publishers get authors excited about big press release blasts to hundreds of media contacts. This can appear as an effective strategy to industry outsiders, but is actually deceptive - the publisher is only sending the work to a generic list of contacts, which provides little aid in the promotion of your work. Said media contacts are inundated with these ubiquitous press releases, most of which are irrelevant to the focus of that particular media outlet.

At Mill City Press, our public relations services are different. After comprehensively reading your book and devising the best positioning and strategy for publicity outreach, we draft highly targeted, specialized press releases and pitch letters.  We also include contact information for media insiders interested in your book. This means that, instead of issuing blanket press releases, we create a list of media outlets (including specific columnists and radio/tv shows) that cover topics similar to your book´s theme.

This attention to detail prevents the canned format of traditional press releases, which provides a significant advantage when promoting your work.

Having a professionally written press release is absolutely essential, as it becomes a key element in most marketing situations. We want to assist you in drafting your press release, without charging an exorbitant amount. Let our publicists' experience work for your book.

The Book Publicity set-up package is entirely comprehensive and is vital to the fundamental promotion of your book. If you're interested in a full book publicity campaign managed and run by our publicist click here.

For more information about this service, contact Emily Weiss at emily@millcitypress.net.