Comprehensive Book Publicity Program

 
The biggest challenge new authors face is getting their books out there.  If you don't engage in a book publicity program, your book's sales will likely suffer.  If you engage in a book publicity program that uses the same tactics that publishers have been doing for the past 30 years, your book may end up on a pile of other books on some radio producer's desk.  We don't send out cookie-cutter press releases to the same saturated media outlets.
 
Mill City Press incorporates the rapidly expanding world of Internet marketing and “viral public relations.” With the growth of social networking sites, forums and blogs, there are more ever-evolving opportunities than ever to connect with your audience for optimum exposure. 
 
 Although traditional PR is important, Mill City Press understands the changing media landscape. Therefore, our approach is completely unique. We help you identify your unique goals. Who do you want to reach? What do you want to achieve? Is your emphasis on book sales or professional development? Questions like these allow us to customize a public relations plan that utilize the appropriate communication channels to reach your specific audience and accomplishes your objectives.
 
We combine the best elements of traditional book publicity and mix them with cutting-edge online, viral marketing to get people to start talking about your book. The result is a comprehensive campaign that combines traditional book pr and highly-targeted online pr designed to get the people most likely to have an interest in your book to find it.
 
There are elements of traditional book publicity that still work well, such as a well-placed review in a niche periodical or an interview on a radio program that has a listener base who is interested in topics like the ones in your book. 
 
We utilize cutting-edge tools and technology including subscription-access media databases, online press release distribution services, search-engine optimized copywriting, viral marketing on blogs, social networking sites and other online venues where people are talking, reading, and trading opinions.
 
We solicit only qualified media and new media leads including traditional publications, e-newsletters, radio, TV, satellite, XM ®, digital stations, Sirius ®, cable programming, forums, discussion boards, blogs, information aggregation sites, chat rooms, social networks and business networks.
 
After we have established your goals and have a clear picture of your target audience, we identify opportunities to plug into existing online communities and discussions to generate interest in your book on a grass-roots level. While creating a “buzz” in social networks and blogs, we will also secure reviews and product placement from traditional and non-traditional sources, such as critics, professors, and bookstore owners.
 
We offer two campaigns: 
 
The 60-Day Book Publicity Plan, includes 60 days of pre- and post book launch publicity with an aggressive solicitation of reviews and buzz generation leading up to the release date, followed by organic growth and publicity after publication.  
 
The 30-Day Book Publicity Plan includes 30 days of post book launch publicity that capitalizes on new media opportunities.
 
 
Note: that the 60-Day Book Publicity Program is only available to authors participating in our Expanded Distribution program.