Why Book Marketing on Facebook.com Can Help Drive Sales 

Imagine having the email addresses of 8,000 people at your fingertips every day. Employing Facebook as a marketing tool enables you to instantly connect with these users to send messages and tell them about your book. Every day on Facebook grants you access to more people than you could ever send e-mails to.

What if we told you that on Facebook you can narrow this user list down based on age, sex, and location (just to name a few)? Facebook allows you to directly target a specific demographic, a capability that allows us to find appropriate, interested audiences for your book.

Facebook offers us a unique angle in our marketing campaign. Facebook is composed largely of young professionals and college students, and has one important facet that differentiates it from many other social networking sites--it is a closed network, which keeps all of the dreaded spammers at bay. People on Facebook are more inclined to read your work because they do not feel as though they are being marketed to. They view you as an author trying to get his or her work noticed, as opposed to a writer only trying to sell them something.

On Facebook we post excerpts from our authors´ books, and also have links to the actual pages on our authors´ sites where Facebook users can order a book.

Marketing your book on Facebook works two ways:

  1. We contact targeted Facebook members who, based on their profiles, are already interested in the topics and themes of your book. We introduce you and engage them in dialogue about your book and their interests in similar subjects.
  2. Because of the clean, inviting profile we build for you, thousands of Facebook users searching for people who have the same interests as they do, etc. may find your page and contact you. Passive marketing works very well on Facebook. 

Cost:     $399

What you get:

  1. A profile created for you
  2. Page built with your book information
  3. Links to your site and/or Amazon
  4. 100 friends for your page on Facebook.com
  5. Post flyer that will show up on the personal profiles of 2,500 Facebook users
  6. 1 hour training session to teach you how to effectively communicate with members of Facebook.com.
  7. Monthly maintenance packages available where we continue building your friends list, run promotions for your book, etc. on Facebook

We also offer package pricing should you want us to build you a profile on all seven of the social networking sites we work with. Click here to learn more

For more information about this service, contact Rosey Cashman rosey@millcitypress.net or 612-455-2294, ext. 204