FACEBOOK ADVERTISING CAMPAIGN
WHAT YOU GET:
- $200 in advertising on Facebook (actual number of clicks and fans will depend on
the market for the book).
- Ad management for the length of the initial campaign
- 5 ad groups, each having 2-3 ads
- Option to continue the campaign and have us manage it, or transfer the ads to your
own account.
*For authors who have purchased the Facebook Advertising Assessment service, the
cost of the service is $449 after a $50 account credit.
Use the power of Facebook Advertising to get your book in front of potential readers
on Facebook. We find your core audience on Facebook based on age, location and profile
interests. The benefit of Facebook is how targeted the advertising is. Facebook
allows us to serve advertising to users with specific profile interests so that
we can make sure that your book gets in front of the people most likely to take
action.
After finding the perfect audience for your book, we will write 10-15 specific ads
for your book. These ads will be visible only to potential readers that we have
determined to be a good fit for your book. Each time someone clicks on your ad,
an advertising fee is incurred. The first $200 worth of advertising is included
in this service.
After the $200 worth of advertising has been spent, we can either manage the account
for a monthly fee or you can take over the management of your ads. While a Facebook
page for your book is not required to participate in this service, it is recommended.
If you do not have one, you can create a page at www.facebook.com, purchase our
customized facebook page service or choose to have the advertisements direct people
back to your book website.
While it is recommended to keep the traffic within Facebook, you do have the alternative
option to have the advertising redirect to your website instead. This is a good
option for authors who want to generate buzz for their book using targeted Facebook
traffic but do not wish to engage with their customers directly via social networks.
The Facebook Assessment is recommended before participating in this service but
is not a requirement.
FAQs
Where will my Facebook advertisements show up?
Facebook advertising shows up on the right-hand side of a Facebook page. Facebook
only shows your ads to people that fall into the criteria that our Facebook Advertising
Team deems appropriate.
How will I know how my ads are performing?
At the end of each month, a report will be generated and sent to you. There you
will see how much was spent, how many people clicked on your ads and who is interacting
with your page.
How many people can I expect to get for my page?
The number will vary widely depending on the market for the book. It is typical
to pay between .50 cents and $2.00 for every click, but that does not necessarily
mean that a click will turn into a fan for your page or a book sale. We do everything
in our power to get you the lowest possible cost-per-click by watching your campaign
and making appropriate adjustments as needed.
