GOOGLE ADWORDS ADVERTISING ASSESSMENT
WHAT YOU GET:
- Full Adwords assessment from a Google Adwords professional
- Marketing report with the research findings
Note: This service is required to participate in a Google Adwords program. If you
are recommended for an Adwords Advertising Campaign, you will receive a $200 credit
toward the purchase price of the Adwords Advertising Package.
The Google Adwords Assessment allows us to observe traffic trends on Google as they
pertain to keywords terms relevant to your book. Before we proceed with a large
campaign we want to make sure that there is a solid market for the book. This will
include researching traffic trends, competitive analysis and narrowing in on a key
target audience. We also assess your book from a sales perspective based on your
imprint and initial editorial assessment.
Should you decide to proceed with our Google Adwords Campaign service after the
assessment, the assessment fee will be credited toward the purchase of the service.
FAQs
What types of books are best suited for Google Adwords
Typically non-fiction books do the best on Google Adwords. This is because the topics
contained in non-fiction books are much more commonly the subject of Google searches
than the topics of fiction books. This provides a distinct advantage for non-fiction
authors using PPC advertising.
The search traffic is also much more targeted for non-fiction books. If you have
a fiction book, advertising under words like "fiction" and "fiction books" is generally
ineffective. This is because the term "fiction" is quite broad and would be very
expensive. The profit margin on a typical fiction book is not high enough to justify
such expensive advertising.
What happens if I proceed with a full Google Adwords Campaign?
You will be contacted by one of our Google Adwords specialists who will help get
you started. You will also get a $200 credit toward the Google Adwords Campaign.
What happens if my book is not recommended for the Google Adwords Campaign?
You will receive a full detailed report with the results of the assessment. Since
the $200 covers the time the Adwords professional spends on your book, this fee
is non-refundable if your book is not recommended for the Adwords Marketing program.
