ONLINE MEDIA EXPOSURE PROGRAM
WHAT YOU GET:
- Basic keyword research for 8-10 keywords relating to your book - used to tag posts
and articles
- Submission of your website to over 50 search engines
- Submission of your website and book information to 10 social bookmarking and social
news websites
- Submission of listing, completion of book information, and short publisher reviews
on 6 different book-specific social media websites
- Exclusive eBook Online Media Exposure for Books to guide you through 12 of
the major social media websites
- Website analytics
The Online Media Exposure Program is a great way to jump-start traffic to your website
and learn all about the most useful social media websites for authors.
To be included in popular search engine search results, those search engines need
to know that your website exists. The Online Media Exposure Program submits your
website to over 50 search engines so your website will be available to every major
search engine immediately.
What is the point of keyword research? Since your website must compete with millions
of other websites for search engine ranking, it only makes sense to spend time marketing
to people who will actually be interested in your book. Using relevant keywords
when posting about your book online will increase your chances of coming up in search
results both in search engines and on social media websites. Getting your book in
front of highly targeted potential customers is the end goal.
One particularly effective method for increasing the buzz around your website is
to create useful content on social media sites and link back to your website. External
links are interpreted by many search engines as an endorsement of the content on
your website. Search engines reward websites higher search result rankings based
on these link “endorsements.” The Online Media Exposure Program creates external
links to your website by creating posts and introducing your book through 12 different
social media websites, including book-specific social media websites.
To help you learn more about social media, an informative eBook was created specifically
for the Online Media Exposure Program, and is included with your purchase. Online
Media Exposure for Books offers an overview of all 12 websites included
in the Online Media Exposure Program. You will find information about how we create
online community profiles, specific tips for new member integration, plus the pros
and cons of targeting specific websites. There are also examples of authors who
have effectively used social media to promote their books. With this introduction
to social media for books, authors can feel comfortable targeting social media websites
for future book marketing efforts.
To help you see results and track website visitors, we will also set up a website
analytics program for your site. Analytics will show you how visitors got to your
site, how long they stayed, what pages they viewed, and more. With this information,
you can get a better idea of how people get to your website and what they are doing
on your pages when they are there.
FAQs
What will the keywords do?
Keywords are used by search engines like Google to determine if a website is relevant
to what people are searching for. The success of the big search engines has hinged
on their ability to keep their results satisfying for their customers (the people
doing the searching), so they are naturally selective about their top results. We
find relevant keywords for your book to increase the chance that your site will
show up in the search results of users already interested in your book's subject
matter. Your keywords will be used for each bookmark and each book page that we
create for you. When a post or page is tagged appropriately, it is much easier to
discover and you keep the search engines happy with your website.
Why do you include my website on every post, page, and article?
Your website is a great way for people to learn about your book, which is why it
is included on every post. This helps to lead both potential readers and search
engines back to your website. If someone stumbles across one of the posts or pages
created as part of this program, chances are that they have not yet heard of your
book. After reading a bit more and going to your website, potential readers can
find detailed information about your book.
What are these short publisher reviews, exactly?
The short publisher reviews are original book reviews we create for book-specific
websites. Usually less than 100 words, these positive reviews are useful because
they provide insight on your book while providing links back to the book website.
The presence of just one convincing review can help legitimize a book and help encourage
others to read and review as well.
Why is the eBook included in this program useful?
We did the work researching the major websites that would be the most practical
and applicable for authors. Online Media Exposure for Books will teach
you how each site works, what type of audience they typically cater to, and how
to properly promote your book. The eBook also offers you a brief overview of each
website, so you can exclude personally uninteresting websites. If you would like
to see how each website may be used for marketing purposes, the eBook provides ideas
for getting involved even beyond what we do for you.
What are website analytics?
Website analytics allow you to see how visitors got to your website, how long they
stayed, what pages they viewed, and more. With this information, you can learn how
to re-tool and re-target your message to increase website effectiveness and perhaps
increase your sales.
