TRADITIONAL MEDIA OUTREACH

As important as it is to have a killer website, an active social media presence, and visible listing on Amazon, sometimes it takes tried and true traditional marketing techniques to get the job done. However, when dealing with more old school media outlets, the old school rules apply. You need to know how to talk the talk and walk the walk of traditional publishing to even get a second look. Whether you just need a professionally drafted media kit to distribute on your own or a publicist to reach out to the media for you, our traditional media outreach programs have you covered.

But what if you don’t know who to contact? At the intermediate level, our Traditional Media Outreach Program provides you with a list of 50 media contacts customized for your book's audience, in addition to all of the press materials included at the basic level. It's still in the author's hands to reach out to the editors, television and radio producers, and book reviewers included on the list, but we provide you with all the tools necessary to essentially be your own publicist.

Don’t have the time to pitch your book to members of the media yourself? At the most comprehensive level, the Traditional Media Outreach Program includes all the press kit materials from the basic level, the 50 media contacts from the intermediate level, plus one of our publicists sending a personalized email pitch to each one of the media contacts we choose for you. We’ll follow up with any interested parties and coordinate with the author to set up author interviews, book reviews, or any other applicable coverage. The comprehensive level also includes the distribution of your press release through PRWeb, getting it in front of thousands of media professionals.