Mill City Press Online Advertising Campaigns

Having a website makes no sense if you don´t want to start immediately driving targeted traffic to it. Even the most keyword-optimized website in the world takes months to rank high on search engines (for really competitive terms, it may take a year or more). That´s why you need to purchase pay-per-click (PPC) advertising on Google, Yahoo, MSN, 7search.com or all four. PPC ads are the text ads you see at the top and sides of search engine pages. The position of the ad is determined mostly on how much the advertiser is willing to pay for a certain position.

This PPC advertising works for any book and for any budget, although we recommend this service for our nonfiction authors. Ads can be targeted by country, state, and even cities. Plus, you can set a cap on how much you´re willing to spend per month or day and once you´ve spent that amount, your ads will stop running.

All of the major PPC search engines have different interfaces and procedures. While you can set up your own campaigns and pick your own keywords, if you don´t know what you´re doing you can burn through money very quickly.

The only way to make PPC advertising work for you is to carefully monitor the ads and the terms that are converting for you (turning browsers into buyers). If you don´t have the time to learn the ins-and-outs of PPC advertising, have a professional set up the campaigns for you. It´ll be worth every penny you spend on it.

Cost:   $549 for campaign on one major search engine
              $249 for each additional search engine under the same campaign

Includes: 

  • Keyword list generated by our online ad experts
  • Unlimited phone consultations
  • Up to 5 groupings of ads
  • Up to 2 written ads per group
  • Admin Set-Up and Management of Accounts for 2 months
  • Full training on how to use the ad programs
  • Conversion tracking codes and reports
  • Monthly report showing your ad performance
  • Option to have us continue managing your ads for $100 per month

For more information about this service, contact Mark Levine at Mark@millcitypress.net or 612-455-2294, ext. 201.