Writing and producing a book is a small part of the publishing process. Promoting and marketing the finished product is also key in ensuring you see success with your self-published book. While self-publishing has made it easier to get your work out to the world, the truth is that without devoting time and energy to promote your book, it may not receive the attention it deserves.

How can you effectively market your self-published book? We’re sharing five ways authors can promote their books:

1. Utilize Social Media

Social media platforms like Facebook, Instagram, Twitter (X), and LinkedIn, are good tools for promoting your book. You can use these social media channels to generate buzz about your book before it’s published, share snippets and teasers, and even give sneak peeks.

You can also use social media to connect with your target audience, build a following, and engage with readers. This way, you can create a community of readers who are interested in your work.

2. Create Your Author Website

An author website helps establish your online presence and makes it easier for readers to find and purchase your book. Include information about you, your book(s), short book excerpts, reader reviews, and links to purchase your book(s) on your website.

3. Visit Book Fairs and Other Events

Participating in book fairs, festivals, and conferences is a good way to promote yourself and your book. These events provide an opportunity to connect with other authors, as well as publishers and readers. So, you’re able to share your book with a wider audience. You can also participate in book readings, signings, and workshops, and use these events to build relationships with readers and promote your book.

4. Gather Reviews and Testimonials

Reviews and testimonials are important tools for promoting your book. Positive reviews help build your credibility and trust with potential readers and encourage them to check out your book.

Contact book bloggers, book clubs, and readers and ask them to read and review your book. You can also offer free copies of your book in exchange for reviews or testimonials. If you get positive reviews, make sure to share them on your website, social media, and other channels.

5. Provide Promotions and Book Discounts

Promotions and discounts can be an effective way to incentivize potential readers to purchase your book. You can offer discounts on your book, such as a limited time offer or a percentage off a certain number of purchased copies. You can also offer freebies like bookmarks, posters, or other items.


Marketing and promoting your self-published book can feel a little scary if you haven’t done it before, but with a few good strategies, you can get your book in front of the right audiences and sell some books. Marketing your book is an ongoing process, so be persistent, and keep trying strategies until you find what works best for you and your book.