Depending on the type of marketing you purchase, promotions can begin at different times in the publishing process. For example, website, Facebook page, and Twitter profile creation can begin as soon as your book cover has been designed. These marketing activities are best suited to start before your book is published so you can begin building a following for your release.
Other services, such as Amazon Exposure and Goodreads, begin after your book has been published. For these activities, your book has to be listed on Amazon and Goodreads, which doesn’t happen until after your publication date.
If you’re doing a marketing outreach campaign, preparations will begin after your book files have been approved. Your books must then be printed before we can send out review copies to media outlets. This type of campaign requires you to set your publication date out two to three months further than you might normally do.