Creating a Facebook author page is the first step to promoting your book on the world's largest social media network. Unlike a personal Facebook page, your Facebook author page will be designed specifically around you—and your book. With a professional looking Facebook author page you can start to build an online social media presence for your book that will help establish credibility with potential readers. Through this page, you will be able to announce book signings, link to your book’s sales page, and interact directly with your fans.
First, we create the Facebook author page for your book using your book cover, author photo, and biography. Using design elements from your cover and author photo allows us to create a professional-looking page in which readers will easily be able to identify you and your brand. You receive two rounds of revisions to make sure that we have the chance to incorporate your feedback into the design.
The social media planning template will help you organize your Facebook posts on a daily, weekly, or monthly basis. This easy-to-use planner allows you to simply fill in the blanks so that you can execute well-planned social media campaigns. Professional marketers spend time up front planning how and when to post, which helps create a cohesive campaign. Managing a social media page on a weekly basis becomes much easier when you can just spend five minutes selecting and posting content that you have already developed. This template provides a simple yet effective system for managing social media content.
We also provide you with a copy of our Facebook for Authors download in which we explain how to get the most out of your Facebook author page. You will find tips for getting started on Facebook, managing your page, and effectively marketing books on Facebook.
We ask that all authors sign up for a personal Facebook account during this process if they do not currently have one. The Facebook author page is first created in our account and we transfer the administration of the page to you. If you already have a personal account, you can manage your Facebook page from that account as well. Remember, you just need a Facebook account; you don’t have to have a public-facing personal profile. The sign up process takes about 2 minutes and can be done here: www.facebook.com/signup.
When you sign up at www.facebook.com/signup you have a Facebook account. Your login will be your email address and you create a password during the sign-up process. Most people use this “account” as a personal or professional place to manage a public profile. There can only be one account for each email address.
Alternatively, a Facebook page is designed specifically to provide information about an author, business, celebrity, product, or cause. You need to have a Facebook account in order to create a Facebook page. Through your Facebook account you are able to create and manage multiple Facebook pages. Your Facebook account serves as an admin system where you can see all of your pages and make changes to them. We require you to have a Facebook account so that we can give you the ability to edit and manage your page, however this account does not have to be public-facing (meaning that it does not have to be visible to the public).
After we create the initial design for your Facebook Author page you have the ability to request changes to the design. This may include color changes, image placement, text revisions, and/or other creative elements on the page. Since you only get two rounds of revisions, it is important to completely evaluate the page before you submit your first round of revisions. The second round of revisions is generally used to confirm the changes made and perhaps make very minor changes that were missed in the first round. If you wish to do more than two rounds of revisions to your page, there will be additional fees for the extra time involved. We try to help keep the rounds of revisions, and effectively, the cost of this service, down for you.
All revision requests are to be submitted through the Mill City Press Author Center. As with all of the services on Mill City Press you will have the ability to review your page, ask questions, and submit your feedback directly through the Author Center. You will also be able to sign off on and provide us additional information for your page right in the admin.
Since the key to being effective in social media is creating an authentic voice for your brand, we feel it is best if the author does the actual interaction on the page. The marketing download and social media planning template are provided to help give you a professional edge while remaining authentic.