You need to start marketing your book before it’s been published and shortly following publication, but there are some activities you can do after the fact. If your book has been out for a while, promoting it on Goodreads with giveaways or an advertising campaign can draw attention to your book (often a good deal!). Like Goodreads, Facebook advertising can be another way to promote your book. If you’re going to advertise on Facebook, make sure you’re active on Facebook to encourage people to like your page. If they click your ad and end up on an inactive page, they probably won’t take action (i.e. like your page).Visit our services page to learn more about our Goodreads and Facebook Advertising services.