The best way to do this is to hire a publicist to pitch your book to do it for you. While you can do it yourself, most media contacts would prefer working with a publicist rather than directly with an author. After all, while you would be starting from scratch, a good publicist will already have a strong network of contacts and know who’s interested in which books. Plus, since the publicist is less emotionally involved in the book, he or she will know how to best approach the media while being just the right amount of pushy. Trust us: This is one part of the process you won’t want to DIY if you don’t have to.