How to Get Reviews for Your Book (Without Seeming Desperate)
Reviews won’t just come pouring in once you self-publish. Here’s how you can be proactive and get some of those coveted book reviews.
How to Choose an Enticing Book Excerpt for Your Author Website
A book excerpt on your author website can help make sales—if you choose the right passage. Here’s how you can select the perfect excerpt.
Technology 101 for Authors with Systems Analyst Nicole Jennings
Sometimes authors need help with technology. MCP’s Systems Analyst Nicole shares her wisdom on using technology—including how to manage passwords!
The Worst Way to Launch Your Book
Planning to launch your book soon? Our publicist gives it to you straight about what you should never (ever) do during your book launch. (Ever.)
To Pseudonym or to Not Pseudonym—That Is the Question
Thinking about using a pseudonym (or pen name)? These are the reasons authors use pseudonyms—and why you might want one too.
How a Creative Approach to Book Signings Sells Books
Janet Shawgo shares her experience with book signings at wine bars, and how a little creative marketing goes a long way toward spreading the word.
Book Font Q&A with Print Design Coordinator Tim Schaeppi
MCP's very own Print Design Coordinator Tim Schaeppi shares his insight about book fonts and how much a font can impact your book design.
Why Don’t People See My Facebook Posts? One Word: Algorithms.
If you’re frustrated because no one’s seeing your Facebook posts, you’re not alone. Learn what Facebook algorithms are and why they matter for marketing.
The Facebook Author Page vs. the Facebook Profile
Facebook page versus Facebook profile: Do you know the difference? Learn the pros and cons of a profile and page, and which might best suit your purposes.
Already Published? How to Market Your Book After the Fact
If your book’s already been published, you might be wondering how to market your book. Try any (or all) of these three options.